Atlantic Crossing Digital Consulting

Axapta US market entry

Client:  IBM Europe

IBM Europe was the 50% owner of Axapta, the ERP-package now known as Microsoft Dynamics AX. To initiate its US market entry, IBM chose Atlantic Crossing to lead and execute on the development of the strategy and marketing plan in cooperation with IBM US.

Tags:  channel marketing, communications, new market entry, product management, product marketing
Application:  ERP - Enterprise Resource Planning
Current owner:  Microsoft Corporation