Atlantic Crossing Digital Consulting

Axapta US marketing

Client:  IBM Corporation

Fitted with a new name and new product marketing, the Axapta ERP-product (later marketed as Microsoft Dynamics AX) was launched in the US in 1998. IBM US handled all aspects of the field marketing, making sure that the ambitious sales figures were reached. Atlantic Crossing was contributing as consultants to these efforts.

Tags:  channel marketing, communications, field marketing, new market entry, product marketing
Application:  ERP - Enterprise Resource Planning
Current owner:  Microsoft Corporation