Atlantic Crossing Digital Consulting

Winfinance repackaging

Client:  Winfinance ApS

Winfinance was in the classic situation of trying to cross the chasm with its new, SaaS-based accounting solution - while most of the revenues were still coming from its licensed products.

Atlantic Crossing was brought in to repackage and re-price the SaaS product line. In the process, the various packages and services were clearly defined, and the pricing was simplified to facilitate easy decisions by the customers and easy sales for the channel partners.

Such projects always have long-term objectives, but even in year one, SaaS revenues accelerated to reach an annual growth of some 43%.

Read the full testimonial from Winfinance.

Tags:  channel marketing, pricing, product management, product marketing
Application:  ERP - Enterprise Resource Planning
Current owner:  Winfinance ApS