Atlantic Crossing Digital Consulting

Contigo CMS launch

Client:  Tangora Software A/S

This web CMS developer was faced with an increased onslaught at the lower end of its very scalable and very modular product. Atlantic Crossing developed and implemented a new packaging and pricing plan that split the existing product into two separate products.

The SaaS-only, low-end product became a runaway success, maintaining annual growth rates above 100% three years after its launch.

Tags:  admin, ceo, channel marketing, communications, field marketing, finance, legal, new market entry, pricing, product management, product marketing, sales
Application:  Web Content Management Systems
Current owner:  Tangora Software A/S