Atlantic Crossing Digital Consulting

Navision Financials launch

Client:  Navision Software A/S

Navision Financials (now Microsoft Dynamics NAV) was the first Windows-based package from its namesake development company. Atlantic Crossing wrote the product directions, led the product management and product marketing efforts, and orchestrated the entire launch in 16 countries, including the US.

Along the way, current-day Microsoft trademarks like C/SIDE, FlowFields, and FlowFilters were created.

Tags:  channel marketing, communications, field marketing, legal, pricing, product management, product marketing, sales
Application:  ERP - Enterprise Resource Planning
Current owner:  Microsoft Corporation