Atlantic Crossing Digital Consulting

Navision global rollout

Client:  Navision Software A/S

Successful but still small Danish ERP-developer Navison (acquired by Microsoft in 2002), was facing falling export revenues and falling overall growth rates when Atlantic Crossing was brought in to lead its commercial efforts in 1993. A steady focus on product marketing and on channel development over the next two years resulted in a quadrupling of both export revenues and profits.

Tags:  channel marketing, communications, field marketing, finance, legal, new market entry, product marketing, sales
Application:  ERP - Enterprise Resource Planning
Current owner:  Microsoft Corporation