Atlantic Crossing Digital Consulting

Tangora Portal CMS launch

Client:  Tangora Software A/S

Having helped web CMS-developer Tangora Software secure customers and partners after bankruptcy, Atlantic Crossing was next tasked with re-architecting the product line to protect existing recurring revenues while positioning the company for significant growth.

An extensive, but confusing product lineup was split into two separate products, Tangora Portal CMS becoming the high-end offering. The modularized structure was completely overhauled and re-launched, resulting in significant revenue growth from both existing and new customers.


Tags:  admin, ceo, channel marketing, communications, field marketing, finance, legal, new market entry, pricing, product management, product marketing, sales
Application:  Web Content Management Systems
Current owner:  Tangora Software A/S