A software sales force that isn't will last 9-18 months
So what happens next when the software revenue acceleration doesn't happen - even after hiring supposedly great, and often highly paid, sales people?
Invariably, the sales force that doesn't sell is let go. They just weren't good enough, in spite of their glowing credentials. And this time the software company decides to do everything in a top-professional way. No more hiring out of the founders' or other key employees' networks. A real executive recruitment agency is retained - to match the superior qualities of the software product.
After a couple of months where the sales effort is on standby, the new salesperson(s) arrive. The search and the salesperson both carry expensive price tags, so there's light at the end of the tunnel.
By now, we all know that, most likely, history will repeat itself. And the software revenue growth is still moderate at best, even after several iterations.
A lot of us have been there, done that. Some of us, like me, have been there more than once, repeating our own failures.
So what is the solution? You're welcome to chime in with suggestions and/or your own war stories in a comment.