from concept. to expression.

A particularly fascinating aspect of product marketing is the application of a proper name to a technology, a product, or a functionality.

Using a technical description of a concept as the point of departure, one often has to follow unexpected paths before arriving at an expression that does some amount of justice to the originality of the innovation.

At times a deep, technical understanding is required, but more often that not, the solution is centered on the marketing side of the equation. At Atlantic Crossing, our solutions speak to the particular audience and are solidly founded on the underlying innovation.