from concept. to expression.

A particularly fascinating aspect of product marketing is the application of a proper name to a technology, a product, or a functionality.
Using a technical description of a concept as the point of departure, one often has to follow unexpected paths before arriving at an expression that does some amount of justice to the originality of the innovation.
At times a deep, technical understanding is required, but more often that not, the solution is centered on the marketing side of the equation. At Atlantic Crossing, our solutions speak to the particular audience and are solidly founded on the underlying innovation.
TM name | Client | Current owner |
---|---|---|
Atlantic Crossing Atlantic Crossing | Atlantic Crossing, Inc. | Atlantic Crossing, Inc. |
Avista The almost-never-used US name for Navision | Atlantic Crossing, Inc. | Microsoft Corporation |
C/AL C/SIDE Application Language | Navision Software A/S | Microsoft Corporation |
C/CAPS C/SIDE Configuration and Pricing System | Navision Software A/S | Microsoft Corporation |
C/DB C/SIDE DataBase for Navision Financials | Navision Software A/S | Microsoft Corporation |
C/FRONT API for C/SIDE | Navision Software A/S | Microsoft Corporation |
C/ODBC C/SIDE Open DataBase Connectivity | Navision Software A/S | Microsoft Corporation |
C/SIDE® Client/Server Integrated Development Environment® | Navision Software A/S | Microsoft Corporation |
caSaaS™ Content/application Software-as-a-Service | Atlantic Crossing, Inc. | caSaaS Ltd. |
caSaaS™ web CMS caSaaS web Content Management Suite | Atlantic Crossing, Inc. | caSaaS Ltd. |
CodeUnit A functional unit in C/AL | Navision Software A/S | Microsoft Corporation |
CommitCache ERP transaction performance technology | Navision Software A/S | Microsoft Corporation |
Contigo CMS The quick and easy web CMS | Tangora Software A/S | Tangora Software A/S |
CrossArtist Creative multimedia tool with performance | CrossArtist Software ApS | CrossArtist Branding ApS |
Danish American Chamber logo Logo for Danish American Chamber of Commerce | Danish American Chamber of Commerce GA, Inc. | Atlantic Crossing, Inc. |
DataPort Integration facility in C/SIDE | Navision Software A/S | Microsoft Corporation |
dVisible Multimedia rendering performance | CrossArtist Software ApS | CrossArtist Software ApS |
Dynamic KeyPage™ Double-dynamic webpages | caSaaS Ltd. | caSaaS Ltd. |
Dynamic KeyPath™ Keyword-rich URLs for dynamic webpages | caSaaS Ltd. | caSaaS Ltd. |
DynaSteer™ Wi-Fi dynamic client-steering technology | AirSonics, LLC | AirSonics, LLC |
FlowField Virtual database fields in Navision | Navision Software A/S | Microsoft Corporation |
FlowFilter Filters applied to FlowFields in Navision | Navision Software A/S | Microsoft Corporation |
Granule Marketing unit for Navision functionality | Navision Software A/S | Microsoft Corporation |
MorphX IDE behind Microsoft Dynamics AX | Damgaard International A/S | Microsoft Corporation |
Navision Financials ERP solution - now Microsoft Dynamics NAV | Navision Software A/S | Microsoft Corporation |
SIFT™ Sum-Indexed Flow Technology | Navision Software A/S | Microsoft Corporation |
Tangora Portal CMS Web CMS for enterprise and portals | Tangora Software A/S | Tangora Software A/S |
WaitLess™ Edit AJAX - before AJAX | Tangora Software A/S | Tangora Software A/S |
X++ Programming language for MorphX | Damgaard International A/S | Microsoft Corporation |